---
title: "What Is Brand protection? Domain Glossary | Grit Brokerage"
description: "Brand protection is the set of steps a company takes to guard its name online. For domains, it includes registering key names, watching for lookalikes..."
url: https://gritbrokerage.preview.multisites.ai/glossary/brand-protection
publisher: Grit Brokerage
contact: https://gritbrokerage.preview.multisites.ai/contact
offer: https://gritbrokerage.preview.multisites.ai/inquiry
---

Branding and SEO

# Brand protection

Brand protection is the set of steps a company takes to guard its name online. For domains, it includes registering key names, watching for lookalikes and acting against misuse.

## Why it matters

Brand owners often register their name in major extensions and common misspellings. They may use the Trademark Clearinghouse in new extensions and the UDRP for abusive registrations. Buying a domain from its owner can be cheaper than a dispute, if the owner is reasonable. A common mistake is waiting until a competitor or squatter holds the name. Early, quiet acquisition usually costs less than a public fight. A broker can make the first approach without revealing the brand.

Source: [newgtlds.icann.org](https://newgtlds.icann.org/en/about/trademark-clearinghouse/faqs)

[Read nextDomain Names and Trademarks: UDRP, Cybersquatting, and How to Buy Safely](https://gritbrokerage.preview.multisites.ai/guides/domain-trademark-udrp-risk)

## Where we use this term

-   [Grit Brokerage + Clinton Hicks Discuss the Acquisition of EWN.com Domain Name](https://gritbrokerage.preview.multisites.ai/post/grit-brokerage-clinton-hicks-discuss-the-acquisition-of-ewn-com-domain-name)

## Buying or selling a domain?

Call, text or email. Responsiveness is our trademark, and a broker answers, not a form robot.

[Talk to a broker](https://gritbrokerage.preview.multisites.ai/contact) [Call (442) 500-GRIT](tel:+1-442-500-4748)