---
title: "What Is comps (Comparable sales)? Domain Glossary | Grit Brokerage"
description: "Comparable sales, or comps, are recorded sales of similar domains. Investors and brokers use them to estimate what a name should fetch, as a real estate..."
url: https://gritbrokerage.preview.multisites.ai/glossary/comparable-sales
publisher: Grit Brokerage
contact: https://gritbrokerage.preview.multisites.ai/contact
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---

Valuation and pricing

# Comparable sales (comps)

Comparable sales, or comps, are recorded sales of similar domains. Investors and brokers use them to estimate what a name should fetch, as a real estate agent uses nearby home sales.

## Why it matters

Good comps match the extension, length, type of name and sale venue. Databases such as NameBio and the DNJournal sales chart collect public sales. Private sales often go unreported, so comps show only part of the market. A common mistake is using an unlike sale, such as a one-word .com to price a .net with two words. Use several close comps and adjust for the differences. Check the sale date too, because markets change.

Source: [dnjournal.com](https://www.dnjournal.com/ytd-sales-charts.htm)

[Read nextHow Much Is My Domain Worth? Domain Valuation Explained](https://gritbrokerage.preview.multisites.ai/guides/domain-name-valuation)

## Where we use this term

-   [Domain Marketplaces vs Domain Brokers: Which One Should You Use?](https://gritbrokerage.preview.multisites.ai/guides/domain-marketplaces-vs-brokers)
-   [How to Buy a Domain Name That Someone Already Owns](https://gritbrokerage.preview.multisites.ai/guides/how-to-buy-a-domain-that-is-taken)
-   [How to Sell a Domain Name: A Broker's Step-by-Step Guide](https://gritbrokerage.preview.multisites.ai/guides/how-to-sell-a-domain-name)
-   [How to Negotiate a Domain Name Purchase Without Overpaying](https://gritbrokerage.preview.multisites.ai/guides/negotiate-domain-purchase)
-   [LLL, NNN, and 4-Letter Domains: How Short Domains Are Valued](https://gritbrokerage.preview.multisites.ai/guides/short-domain-value)

## Buying or selling a domain?

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