---
title: "What Is CPC (Cost per click)? Domain Glossary | Grit Brokerage"
description: "The amount an advertiser pays each time someone clicks an ad. In domains, a high CPC for a keyword suggests that businesses value customers searching..."
url: https://gritbrokerage.preview.multisites.ai/glossary/cpc
publisher: Grit Brokerage
contact: https://gritbrokerage.preview.multisites.ai/contact
offer: https://gritbrokerage.preview.multisites.ai/inquiry
---

Valuation and pricing

# Cost per click (CPC)

The amount an advertiser pays each time someone clicks an ad. In domains, a high CPC for a keyword suggests that businesses value customers searching for that term.

## Why it matters

CPC is a quick signal of commercial value. If advertisers pay a lot for clicks on "mortgage rates," the words are worth money, and a domain built on them may be too. Investors check CPC along with search volume. It is not a price for the domain. A high CPC also means more competition, and the keyword may fit a regulated industry. A common mistake is paying a high price for a name only because the keyword has a high CPC, with no plan to use it. Pair CPC with comparable sales and a real use case.

Source: [support.google.com](https://support.google.com/google-ads/answer/6297)

[Read nextHow Much Is My Domain Worth? Domain Valuation Explained](https://gritbrokerage.preview.multisites.ai/guides/domain-name-valuation)

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