---
title: "What Is Domain authority? Domain Glossary | Grit Brokerage"
description: "Domain Authority is a score from 1 to 100 created by Moz. It predicts how likely a site is to rank in search results compared with competitors. It is..."
url: https://gritbrokerage.preview.multisites.ai/glossary/domain-authority
publisher: Grit Brokerage
contact: https://gritbrokerage.preview.multisites.ai/contact
offer: https://gritbrokerage.preview.multisites.ai/inquiry
---

Branding and SEO

# Domain authority

Domain Authority is a score from 1 to 100 created by Moz. It predicts how likely a site is to rank in search results compared with competitors. It is not a Google metric.

## Why it matters

Sellers sometimes advertise a high domain authority on aged domains. Moz says DA is not a direct Google ranking factor. Other tools publish similar scores under other names. The numbers can be useful as a rough link-profile signal but are easy to inflate with spammy links. A common mistake is paying extra for a score. Check the actual backlinks, the history and any penalties before you pay for an aged domain.

Source: [moz.com](https://moz.com/learn/seo/domain-authority)

[Read nextHow Much Is My Domain Worth? Domain Valuation Explained](https://gritbrokerage.preview.multisites.ai/guides/domain-name-valuation)

## Where we use this term

-   [Expired Domain Names: The Complete Guide](https://gritbrokerage.preview.multisites.ai/post/expired-domains)

## Buying or selling a domain?

Call, text or email. Responsiveness is our trademark, and a broker answers, not a form robot.

[Talk to a broker](https://gritbrokerage.preview.multisites.ai/contact) [Call (442) 500-GRIT](tel:+1-442-500-4748)