---
title: "What Is .co? Domain Glossary | Grit Brokerage"
description: "Dot-co is a top-level domain originally assigned to Colombia as its country code. It is now sold worldwide as a short alternative to .com, often used by..."
url: https://gritbrokerage.preview.multisites.ai/glossary/dot-co
publisher: Grit Brokerage
contact: https://gritbrokerage.preview.multisites.ai/contact
offer: https://gritbrokerage.preview.multisites.ai/inquiry
---

Domain types

# .co

Dot-co is a top-level domain originally assigned to Colombia as its country code. It is now sold worldwide as a short alternative to .com, often used by startups and small firms.

## Why it matters

.co names are easy to confuse with .com. That can help a brand that wants a short address, and it can hurt through lost traffic when users add the missing m. Resale values are well below comparable .com names. A company that grows often upgrades to the .com. If you hold a .co that matches a taken .com, expect buyers to value it as a brand choice, not as a premium asset.

Source: [registry.co](https://registry.co/)

[Read next.com vs .ai vs .io vs .co: How to Choose a Domain Extension](https://gritbrokerage.preview.multisites.ai/guides/com-vs-ai-vs-io-vs-co)

## Where we use this term

-   [LLL, NNN, and 4-Letter Domains: How Short Domains Are Valued](https://gritbrokerage.preview.multisites.ai/guides/short-domain-value)
-   [11 Recent Domain Name Upgrade Acquisitions Revealed on Twitter](https://gritbrokerage.preview.multisites.ai/post/11-recent-domain-name-upgrade-acquisitions-revealed-on-twitter)
-   [12 Case Studies - Founders Discuss How and Why they Acquired a Better Domain Name for their Brand](https://gritbrokerage.preview.multisites.ai/post/12-case-studies-founders-discuss-how-and-why-they-acquired-a-better-domain-name-for-their-brand)
-   [33 Domain Name Upgrades & Acquisitions in 2021](https://gritbrokerage.preview.multisites.ai/post/33-domain-name-upgrades-acquisitions-in-2021)
-   [35 Recent Premium Domain Acquisitions & Upgrades](https://gritbrokerage.preview.multisites.ai/post/35-recent-premium-domain-acquisitions-upgrades)

## Buying or selling a domain?

Call, text or email. Responsiveness is our trademark, and a broker answers, not a form robot.

[Talk to a broker](https://gritbrokerage.preview.multisites.ai/contact) [Call (442) 500-GRIT](tel:+1-442-500-4748)