---
title: "What Is Reserve price? Domain Glossary | Grit Brokerage"
description: "A reserve price is the lowest price a seller will accept in an auction. If bidding ends below it, the seller does not have to sell the domain."
url: https://gritbrokerage.preview.multisites.ai/glossary/reserve-price
publisher: Grit Brokerage
contact: https://gritbrokerage.preview.multisites.ai/contact
offer: https://gritbrokerage.preview.multisites.ai/inquiry
---

Buying and selling

# Reserve price

A reserve price is the lowest price a seller will accept in an auction. If bidding ends below it, the seller does not have to sell the domain.

## Why it matters

Reserve prices protect owners in auctions. A seller who sets a reserve avoids selling a valuable name for a low price at the end of bidding. Some auctions show that the reserve is met without showing the number. A high reserve can discourage bidders and lead to a no-sale. Sellers should base the figure on comparable sales and what an end user may pay. Common mistake: setting no reserve to attract bids and then regretting a low final price. Platforms differ on how they handle reserves, so read the terms first.

Source: [escrow.com](https://www.escrow.com/)

[Read nextHow to Sell a Domain Name: A Broker's Step-by-Step Guide](https://gritbrokerage.preview.multisites.ai/guides/how-to-sell-a-domain-name)

## Ready to sell your domain?

Tell us the name. A broker will tell you how we would market it and what end users are paying for names like it.

[Talk to a broker](https://gritbrokerage.preview.multisites.ai/contact?interest=sell) [Call (442) 500-GRIT](tel:+1-442-500-4748)