---
title: "What Is Retail sale? Domain Glossary | Grit Brokerage"
description: "A domain sale to an end user, such as a business that will use the name, at a price based on its value to that buyer. It is the opposite of a wholesale..."
url: https://gritbrokerage.preview.multisites.ai/glossary/retail-sale
publisher: Grit Brokerage
contact: https://gritbrokerage.preview.multisites.ai/contact
offer: https://gritbrokerage.preview.multisites.ai/inquiry
---

Buying and selling

# Retail sale

A domain sale to an end user, such as a business that will use the name, at a price based on its value to that buyer. It is the opposite of a wholesale sale between investors.

## Why it matters

Retail prices are usually much higher than wholesale prices because the buyer will use the name in a business and often can pay more. Retail sales take more work. They need outreach, negotiation, escrow and a longer wait. A seller who prices for retail but sells wholesale loses money. A buyer who expects a wholesale price from a retail seller wastes time. A common mistake is using investor sale prices to price an end-user deal. Match the price to the buyer type, and show how the name will help the buyer's brand.

Source: [sullysblog.com](https://sullysblog.com/domain-name-dictionary)

[Read nextHow to Sell a Domain Name: A Broker's Step-by-Step Guide](https://gritbrokerage.preview.multisites.ai/guides/how-to-sell-a-domain-name)

## Buying or selling a domain?

Call, text or email. Responsiveness is our trademark, and a broker answers, not a form robot.

[Talk to a broker](https://gritbrokerage.preview.multisites.ai/contact) [Call (442) 500-GRIT](tel:+1-442-500-4748)