---
title: "What Is STR (Sell-through rate)? Domain Glossary | Grit Brokerage"
description: "The share of a domain portfolio that sells in a year. For example, a 1% rate on 1,000 domains means about 10 sales a year."
url: https://gritbrokerage.preview.multisites.ai/glossary/sell-through-rate
publisher: Grit Brokerage
contact: https://gritbrokerage.preview.multisites.ai/contact
offer: https://gritbrokerage.preview.multisites.ai/inquiry
---

Valuation and pricing

# Sell-through rate (STR)

The share of a domain portfolio that sells in a year. For example, a 1% rate on 1,000 domains means about 10 sales a year.

## Why it matters

Sell-through rate tells an investor whether a portfolio can cover its renewal costs. Many investors cite rates of around 1% to 2% for decent names, though this is a rough, informal figure. A small change matters. Raising the rate from 1% to 1.5% on 1,000 names adds about five sales a year. A common mistake is judging a portfolio only by its names and ignoring the rate. A high rate with low prices can still lose money, and a low rate with big prices can win. Compare STR with average sale price and carrying costs together.

Source: [namecheap.com](https://www.namecheap.com/blog/domain-name-sell-through-rate/)

[Read nextHow to Sell a Domain Name: A Broker's Step-by-Step Guide](https://gritbrokerage.preview.multisites.ai/guides/how-to-sell-a-domain-name)

## Ready to sell your domain?

Tell us the name. A broker will tell you how we would market it and what end users are paying for names like it.

[Talk to a broker](https://gritbrokerage.preview.multisites.ai/contact?interest=sell) [Call (442) 500-GRIT](tel:+1-442-500-4748)