---
title: "What Is Sunrise period? Domain Glossary | Grit Brokerage"
description: "A sunrise period is an early registration window for a new TLD. Trademark holders listed in the Trademark Clearinghouse can register matching names..."
url: https://gritbrokerage.preview.multisites.ai/glossary/sunrise-period
publisher: Grit Brokerage
contact: https://gritbrokerage.preview.multisites.ai/contact
offer: https://gritbrokerage.preview.multisites.ai/inquiry
---

Legal and disputes

# Sunrise period

A sunrise period is an early registration window for a new TLD. Trademark holders listed in the Trademark Clearinghouse can register matching names before the public can. It lasts at least 30 days.

## Why it matters

Sunrise gives brands a chance to protect their names in new extensions. Prices are often higher. Domain investors cannot join without a trademark. The 2026 new gTLD round will bring sunrise periods for newly approved extensions in later years. A common mistake is thinking sunrise registrations are only for big brands. Smaller owners with registered marks can also use them. Ignoring a launch can leave your brand open to registration by others.

Source: [newgtlds.icann.org](https://newgtlds.icann.org/en/about/trademark-clearinghouse/faqs)

[Read nextDomain Names and Trademarks: UDRP, Cybersquatting, and How to Buy Safely](https://gritbrokerage.preview.multisites.ai/guides/domain-trademark-udrp-risk)

## Buying or selling a domain?

Call, text or email. Responsiveness is our trademark, and a broker answers, not a form robot.

[Talk to a broker](https://gritbrokerage.preview.multisites.ai/contact) [Call (442) 500-GRIT](tel:+1-442-500-4748)