---
title: "What Is Typo traffic? Domain Glossary | Grit Brokerage"
description: "Typo traffic is visitors who reach a domain by mistyping another one. Owners of misspelled variants of popular names receive it, which can create legal risk."
url: https://gritbrokerage.preview.multisites.ai/glossary/typo-traffic
publisher: Grit Brokerage
contact: https://gritbrokerage.preview.multisites.ai/contact
offer: https://gritbrokerage.preview.multisites.ai/inquiry
---

Branding and SEO

# Typo traffic

Typo traffic is visitors who reach a domain by mistyping another one. Owners of misspelled variants of popular names receive it, which can create legal risk.

## Why it matters

Brands buy common misspellings of their own name to catch typo traffic and block misuse. Third parties who register typos of someone else's brand can face a UDRP complaint. The value of typo traffic to an investor is low and often risky. Advertising income from it has fallen, and search engines handle misspellings better now. Common mistake: buying a typo name because it shows traffic in a report. If the visitors expect another company, a complaint can follow, and the traffic can vanish when the name is taken away.

Source: [wipo.int](https://www.wipo.int/en/web/amc/domain-name-disputes/overview/3.0)

[Read nextDomain Names and Trademarks: UDRP, Cybersquatting, and How to Buy Safely](https://gritbrokerage.preview.multisites.ai/guides/domain-trademark-udrp-risk)

## Buying or selling a domain?

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