--- title: "Domain Trends and Predictions for 2021 | Grit Brokerage" description: "Grit Brokerage's 2021 domain predictions: demand for ultra premium names, ccTLDs like .IO, .CO and .AI, fractional ownership and hot keyword categories." url: https://gritbrokerage.preview.multisites.ai/post/domain-trends-and-predictions-for-2021 publisher: Grit Brokerage contact: https://gritbrokerage.preview.multisites.ai/contact offer: https://gritbrokerage.preview.multisites.ai/inquiry --- [Market insights](https://gritbrokerage.preview.multisites.ai/blog?topic=market-insights) # Domain Trends and Predictions for 2021 Grit Brokerage founder Brian Harbin shared 2021 domain predictions on a DomainNameWire podcast, and this post summarizes them. Expected trends include higher demand for ultra premium domains, rising value of .ORG, .IO, .CO and .AI one word names, possible fractional ownership, and continued industry consolidation. By Grit BrokerageJan 9, 20212 min read ![Domain market trends and predictions for 2021 chart with one word .com names](https://gritbrokerage.preview.multisites.ai/_astro/a53ed9_d639c10b83d04280b7e86d9e123999c8.Byb645zc_2pIOiM.webp) Happy New Year to all of our blog readers, colleagues, buyers and sellers! In case you missed the DomainNameWire.com [2021 predictions post](https://domainnamewire.com/2020/12/28/2021-predictions-episode-dnw-podcast-318/), Grit Brokerage founder, Brian Harbin contributed to the podcast with our 2021 predictions (FF to 12:54 to hear Brian’s predictions). We wanted to summarize our thoughts on trends and predictions for this year in a blog post and add a few more ideas on how the domain market will continue to evolve in 2021: - Accelerated demand for ultra premium domains (one and two syllable words & three letter .coms) and higher sale prices. - Investors continue to acquire ultra premium domains, in many cases even offering higher than potential end users. This is telling to where the top end of the market is heading 🚀 - Due to the heavy amount of fiat printing by governments and central banks worldwide, more investors are seeking refuge for their capital in scarce and appreciating assets. This will be instrumental in premium domain names carving out [their own asset class](https://gritbrokerage.preview.multisites.ai/post/premium-domain-names-evolving-into-an-asset-class). - Increased censorship on social media and other online platforms will continue to drive more demand to domain names from businesses and individuals looking for an online property they have sovereignty over. - Beyond .COM - we think that .ORG and repurposed ccTLD’s .IO, .CO and .AI (mainly ONE word domains) will continue to increase in value while nGTLD’s are likely to remain stagnant. - Fractional ownership of high value domain names may finally become a viable option for investors this year. There are several players in the industry working to bring this aspect of the market to light. - Keywords and categories that we expect will be hot this year for domains include - health care, automation, gaming, education, online shopping, clean/renewable energy, biotechnology and of course cryptocurrency/blockchain. - Continued consolidation! Our industry is quickly growing and we believe in 2021 we’ll continue to see more buyouts, partnerships and growth of established companies in this space. We hope you enjoy the predictions and take away some nuggets that may help this year! What are some trends that you believe we will see in the domain industry this year? We’re also interested to know from our readers what is the best article, podcast, video or tweet you saw/listened to in 2020 that made the most convincing case for why companies need to acquire the best version of their .COM domain name? ! ## Questions this post answers ### What domain trends did Grit Brokerage predict for 2021? It predicted accelerated demand and higher prices for ultra premium domains, rising value for .ORG and repurposed ccTLDs such as .IO, .CO and .AI, stagnant nGTLDs, possible fractional ownership of high value domains, and more industry consolidation. ### Which domain keywords did Grit expect to be hot in 2021? The post lists health care, automation, gaming, education, online shopping, clean and renewable energy, biotechnology, and cryptocurrency or blockchain as the categories it expected to be hot for domain names in 2021. ### Where can I hear Brian Harbin's predictions? Brian Harbin contributed to the DomainNameWire.com 2021 predictions podcast. The post says to fast forward to 12:54 to hear his predictions, and it summarizes his thoughts with a few more ideas on how the domain market will evolve. ## Terms in this post - [Country code top-level domain](https://gritbrokerage.preview.multisites.ai/glossary/cctld) - [Premium domain](https://gritbrokerage.preview.multisites.ai/glossary/premium-domain) - [Domain name](https://gritbrokerage.preview.multisites.ai/glossary/domain-name) - [.com](https://gritbrokerage.preview.multisites.ai/glossary/dot-com) ## Keep reading - [Domain Trends and Predictions for 2022Grit Brokerage founder Brian Harbin shared 2022 domain market predictions on a Domain Name Wire podcast, summarized here. Expected trends include rising prices for one word .COMs, higher sales volume, strong alternative extensions such as .ORG, .IO and .AI, Web3 demand, and fractional ownership following directions.com.](https://gritbrokerage.preview.multisites.ai/post/domain-trends-and-predictions-for-2022) - [Premium Domain Names Evolving Into An Asset ClassMichael Law argues premium domains are scarce, undervalued and still not a formal asset class. Appraisals can be off by orders of magnitude, and there is no Kelley Blue Book for domains. He cites education and liquidity as the two barriers and expects prices to keep rising.](https://gritbrokerage.preview.multisites.ai/post/premium-domain-names-evolving-into-an-asset-class) - [The State of the Domain IndustryGrit Brokerage says the domain industry shows renewed strength and maturity in 2025, with strategic ownership replacing speculation. It reports over eight figures in domain sales in the past year, calls .COM the cornerstone of trust and .AI the clear second power TLD, and cites several industry voices.](https://gritbrokerage.preview.multisites.ai/post/the-state-of-the-domain-industry) - [33 Domain Name Upgrades & Acquisitions in 2021This post lists 33 domains that changed hands in the first half of 2021, mostly one word .COMs bought as upgrades from two word names or other extensions. Disclosed prices include Angel.com at $2,000,000 and iBox.com at $1,560,000. Grit Brokerage says it brokered more than 15 one word .coms since January 1.](https://gritbrokerage.preview.multisites.ai/post/33-domain-name-upgrades-acquisitions-in-2021) - [Grit Brokerage at NamesCon 2022 - Why Attend a Domain Conference?NamesCon Global returned in person for 2022 after a two year hiatus, running August 30 to September 3 in Austin, Texas. Grit Brokerage founder Brian Harbin and senior broker Michael Law attended. The post recommends attending for networking, panels, master classes and after parties, and recaps the show's ownership history.](https://gritbrokerage.preview.multisites.ai/post/grit-brokerage-at-namescon-2022-why-attend-a-domain-conference) - [Grit Brokerage Talks Domains on the Grit.org PodcastIn this Grit.org podcast interview, Grit Brokerage's Brian Harbin describes the domain industry as the foundation of every online presence. He discusses the Escrow.com 2022 Masters of Domains award for being a top 10 grossing domain brokerage, and says the show plans one behind-the-scenes episode per quarter.](https://gritbrokerage.preview.multisites.ai/post/grit-brokerage-talks-domains-on-the-grit-org-podcast) ## Buying or selling a domain? Call, text or email. Responsiveness is our trademark, and a broker answers, not a form robot. [Talk to a broker](https://gritbrokerage.preview.multisites.ai/contact) [Call (442) 500-GRIT](tel:+1-442-500-4748)