--- title: "Part Three - Outbound Marketing - Grit Factor: Patience & Persistence" description: "Part 3 of Grit Brokerage's domain investing series on outbound marketing: how to find buyers, follow up with patience and close safely with Escrow.com." url: https://gritbrokerage.preview.multisites.ai/post/part-three-outbound-marketing-grit-factor-patience-persistence publisher: Grit Brokerage contact: https://gritbrokerage.preview.multisites.ai/contact offer: https://gritbrokerage.preview.multisites.ai/inquiry --- [Domain guides](https://gritbrokerage.preview.multisites.ai/blog?topic=domain-guides) # Part Three - Outbound Marketing - Grit Factor: Patience & Persistence Part 3 of the domain investing series explains outbound marketing for domains. Investors can hire a broker or contact buyers themselves by email, phone or LinkedIn. The post stresses patient, spaced follow-ups over a month, transparency, useful data and closing through a trusted third party like Escrow.com. By Grit BrokerageJan 6, 20224 min read ![Domain seller sending outbound emails and following up with potential buyers](https://gritbrokerage.preview.multisites.ai/_astro/a53ed9_cd87323e6b2546d6a4021b8f6d19db49.DVV3Skhm_24Fbl9.webp) _This is a four-part series designed to help domain investors make good decisions on building a portfolio, marketing domains for sale, and reallocating profits. We have identified one_ **_Grit Factor_** _for each section that is a key to domain investing success._ **Parts in this series:** \* [Proper Entry - Make good acquisitions, Grit Factor: Discipline](https://gritbrokerage.preview.multisites.ai/post/blog-series-from-entry-to-exit-an-approach-on-how-to-level-up-your-portfolio-with-grit) \* [Once you have a solid portfolio, what next? - Where/how to sell, Grit Factor: Research](https://gritbrokerage.preview.multisites.ai/post/level-up-your-portfolio-with-grit-part-2) \* Outbound Marketing and Dealing with Buyers - Patience and Persistence (Below) \* Reallocating profits - Rinse and repeat or level up? Grit Factor: Calculated Risk **Part Three - Outbound Marketing - Grit Factor: Patience & Persistence** Now that you have made some disciplined purchases, your domains are for sale on platforms, but you want to actively promote your domains for sale..how do you go about proactively finding buyers for your domains? The first option is to contact a domain broker. Domain brokers, like us here at Grit Brokerage, are experts at finding the right people at companies to contact regarding a domain purchase, negotiating, and closing deals at favorable prices. Domain brokers generally will only take on premium domain names to broker, so if you approach a broker with newly registered domains or trademark type names then don’t be disappointed when your names are not selected for brokerage. Most domain brokers work on a commission-only basis and require a certain time frame of exclusivity (being the only broker actively selling the domain). If you decide to try outbound marketing on your own, then we have put together some helpful tips for you. A good bit of research will be needed for this step as well and once you have identified a list of companies to contact, you can use either email, phone, or LinkedIn to try and make contact. It is best to use a combination approach and keep the opening message, call, or DM brief and to the point. If you do not get a response on the first try, that’s totally normal! This is where patience and persistence are very important. Persistence is a key factor in outbound marketing. Surely, you’ve heard the phrase “Timing is Everything’. Oftentimes your first message may be received at a bad time, overlooked, or simply filtered to the spam folder. Your message may have also been received by an interested party but the potential buyer is hesitant to reply and needs more time to think about your proposal. If you do get a reply back ‘not interested’ this may just be a tactic for the potential buyer to take control of negotiation, so if you believe the domain is the perfect fit, it is important to be persistent and ask questions to understand why they may not be interested. Also, following up is one of the most important things you can do in outbound marketing. Once you send correspondence to a potential buyer, be sure to set a reminder within your CMS or however necessary to remind yourself to follow up again. Even if you’ve made contact and a deal seems to be imminent, at every stage of the negotiation process follow-ups will likely be necessary as a lot of times buyers get busy and need to be pinged about where they are in the sale process. Being patient and trying to put yourself in the buyer’s shoes is another important aspect when taking a proactive domain sales approach. You want to spread out follow-up emails, texts, or phone calls a few days apart. It’s not a good idea to follow up too quickly, so sending follow-up messages out over the span of a month or so will likely get you more responses as people are busy and domain names are not at the top of their priority list, even though we think they should be! If you are patient and remain calm and detached from emotion, you will have a much better chance of making outbound sales. A few other quick tips for outbound selling of domains. 1) It’s easier to guarantee a safe transaction for both parties if you close using a trusted 3rd party payment processor like Escrow.com. 2) Going back to the first part of this series, be very cautious about outbound marketing domains that are obvious trademark infringing names. 3) Be transparent, if you are reaching out to a company via email, you should use an email address @yourdomain.com, use your real name and it helps to have a phone number in your signature. 4) Provide your prospect with useful data regarding the domain you are trying to sell. We hope this helps you begin a successful outbound marketing campaign! However, it is always recommended to use a domain brokerage to sell ultra-premium domain names like single-word domains so that you can maximize your sale price by leveraging our expertise. We’re always here to help sell your premium domain names here at [Grit Brokerage](https://gritbrokerage.preview.multisites.ai/contact). ! ## Questions this post answers ### How often should I follow up with a potential domain buyer? Space follow-ups a few days apart. The post says not to follow up too quickly and that messages sent over about a month will likely get more responses, since buyers are busy and domain names are not at the top of their priorities. ### What should I do if a buyer says they are not interested? The post says this may just be a tactic to take control of negotiation. If you believe the domain fits, stay persistent and ask questions to understand why they are not interested, while remaining calm and detached from emotion. ### How do I close a domain sale safely? Use a trusted third party payment processor such as Escrow.com, which makes it easier to guarantee a safe transaction for both sides. The post also advises being transparent by emailing from your own domain, using your real name and including a phone number. ### Do domain brokers take every domain? No. Brokers generally take only premium domains, so newly registered or trademark type names are likely to be declined. Most work on commission only and require a period of exclusivity. ## Terms in this post - [Domain brokerage](https://gritbrokerage.preview.multisites.ai/glossary/domain-brokerage) - [Premium domain](https://gritbrokerage.preview.multisites.ai/glossary/premium-domain) - [Commission](https://gritbrokerage.preview.multisites.ai/glossary/commission) - [Escrow.com](https://gritbrokerage.preview.multisites.ai/glossary/escrow-com) - [Trademark](https://gritbrokerage.preview.multisites.ai/glossary/trademark) ## Keep reading - [Level Up Your Portfolio with Grit, Part 2Part 2 of a four part series for domain investors explains where and how to sell domains. It compares quick flip venues like NamePros with marketplaces such as Sedo and Afternic, which charge 15 to 20 percent, and brokers who charge 10 to 20 percent, require exclusivity and specialize in outbound marketing.](https://gritbrokerage.preview.multisites.ai/post/level-up-your-portfolio-with-grit-part-2) - [Blog Series: From Entry to Exit, An Approach on How to Level Up Your Portfolio with Grit!This four-part series guides domain investors from buying to reinvesting, with one Grit Factor per part. Part one, on proper entry, argues discipline matters most when acquiring domains. It lists five checks, from trademark issues to due diligence, and notes 95% of domain names are not liquid assets.](https://gritbrokerage.preview.multisites.ai/post/blog-series-from-entry-to-exit-an-approach-on-how-to-level-up-your-portfolio-with-grit) - [Domain Marketplaces vs Domain Brokers: Which One Should You Use?A marketplace lists your domain and waits for buyers to find it. A broker finds likely buyers, contacts them and negotiates for you. Marketplaces suit lower-priced and brandable names at low cost. Brokers fit premium names where the right buyer will not search for you. You can often use both.](https://gritbrokerage.preview.multisites.ai/guides/domain-marketplaces-vs-brokers) - [Domain Broker Fees and Commissions: What You Will Actually PayDomain brokers usually charge a commission on the sale price, often in the range of 10% to 30% depending on the model. Some add an upfront fee, such as GoDaddy's $99.99 for buyers. Escrow adds a separate fee. Each broker sets its own terms, so ask for them in writing.](https://gritbrokerage.preview.multisites.ai/guides/domain-broker-fees) - [Domain Sale Scams: How to Spot Fake Buyers, Appraisal Scams, and Fake EscrowIn a domain appraisal scam, a fake buyer says they will pay the appraised value, then asks you to buy an appraisal from a service they name. The buyer owns that service. You pay a fee and never hear from them again. A real buyer makes an offer and does not ask you to pay for anything first.](https://gritbrokerage.preview.multisites.ai/guides/domain-sale-scams) - [How to Sell a Domain Name: A Broker's Step-by-Step GuideTo sell a domain name, set a realistic price from comparable sales, then reach buyers through a marketplace, a broker, or direct outreach. Agree on a price, close through a third-party escrow service, transfer the name to the buyer's registrar account, and collect payment once the transfer is verified.](https://gritbrokerage.preview.multisites.ai/guides/how-to-sell-a-domain-name) ## Buying or selling a domain? Call, text or email. Responsiveness is our trademark, and a broker answers, not a form robot. [Talk to a broker](https://gritbrokerage.preview.multisites.ai/contact) [Call (442) 500-GRIT](tel:+1-442-500-4748)