--- title: "The Nitty Gritty - Interview with Jean-Pierre, Clean.org" description: "Interview with Jean-Pierre, owner of Clean.org, on why he bought a premium .org through Grit Brokerage, the pushback he faced and how the process went." url: https://gritbrokerage.preview.multisites.ai/post/the-nitty-gritty-interview-with-jean-pierre-clean-org publisher: Grit Brokerage contact: https://gritbrokerage.preview.multisites.ai/contact offer: https://gritbrokerage.preview.multisites.ai/inquiry --- [Podcasts & interviews](https://gritbrokerage.preview.multisites.ai/blog?topic=podcasts-and-interviews) # The Nitty Gritty - Interview with Jean-Pierre, Clean.org In this Nitty Gritty interview, Jean-Pierre explains why he acquired Clean.org through Grit Brokerage. The site is not live yet, but aims to share tools and blueprints for a cleaner earth. He wanted stopping power, faced doubts about paying so much for a .org, and found Grit responsive and forthright. By Grit BrokerageMay 2, 20233 min read ![Nitty Gritty interview with the owner of Clean.org about buying a premium domain](https://gritbrokerage.preview.multisites.ai/_astro/a53ed9_95941a5e25e74bf1b768393c3fd0a3d5._NUsDO4b_Z1KAarT.webp) Thank you for taking the time to discuss Clean.org. As domain brokers, we always enjoy getting to hear how companies we’ve helped acquire premium domains have put them to good use. We also know that by sharing your story, you will help other brands understand the process and importance of upgrading their domain. \* Can please tell us about Clean.org and what you do: **Clean.org is currently still not live, but the goal is to build out tools and share blueprints to help those who want a cleaner earth to take steps as individuals and as a group.** \* How did you know it was time to acquire or upgrade to this domain? If you upgraded, what domain did you move from? **I honestly just want to breathe Clean air, drink and swim in clean water and leave a clean earth for future humans including my child.** \* What were the main challenges you were able to overleap by acquiring a premium domain as opposed to a hand registered or longer url? **The purpose of acquiring Clean.org was to carry weight and have those who come across us take a beat and say let me take a closer look, perhaps there’s something to this. With stopping power you turn heads, grab attention and hopefully share something new.** \* Did you have experience in purchasing premium domains in the past or was this a new endeavor for you? When did you first learn or utilize the power of a premium domain? **Well experience is subjective, but I’ve been acquiring domains of all sorts from as early as 2000 so a reasonable conclusion would be yes, I have some experience. I’m much more experienced in buying operating entities with a wide consumer base and an ongoing purpose.** \* How did you know that Clean.org was going to propel your company forward? For example, you knew a shorter domain would save money on marketing, or lead to capturing more traffic, or make it easier to remember and promote, etc. **I didn’t know, and still don’t. It’s a hope and see approach, with a heck of a lot of work in between.** \* Was there pushback internally with your partners or board on spending a significant amount of money on a domain, and if so, then how was it overcome? **A benefit of being the sole decision maker with my personal capital I don’t have to convince anyone, but frankly many people assumed I was nuts for paying so much for a domain, and a .org at that. Only time will tell if the capital was allocated well.** \* From the time you purchased the domain until now, what are some of the benefits you have already seen? Other positives from acquisition that you weren’t expecting? **Besides the cool factor with some close friends, since I haven’t launched anything of importance on the domain yet and its still in production it will take some more time to get this into the world. It’s wait and see til then.** \* How was the process of buying the domain through Grit Brokerage? Did working with a professional broker help streamline the process? **The team at Grit was quite responsive, helpful and I felt genuine and forthright throughout the transaction. I certainly don’t envy them, it’s a tough gig to be a broker, much less in todays day and age where anywhere you turn there’s a broker/guru/expert of some sorts. I do try and set a good example for what a pleasant counter party should look like and thus focus on setting a high bar for future parties anyone I deal with has now set in their mind. Was the process streamlined, I’d say yes, not having to go back and forth with the seller directly has its benefits certainly.** ! ## Questions this post answers ### What is Clean.org for? Clean.org is not yet live. The goal is to build tools and share blueprints that help people who want a cleaner earth take steps as individuals and as a group. The owner says he wants clean air and water and a clean earth for future humans, including his child. ### Why did he buy a premium domain? He wanted the domain to carry weight so people who come across it take a closer look. He describes this as stopping power that turns heads and grabs attention. He admits he does not know yet whether it will propel the project and calls it a hope and see approach. ### How did he find working with Grit Brokerage? He found Grit responsive, helpful and genuine and forthright throughout. He says the process was streamlined, since he did not have to go back and forth with the seller directly. ### Did anyone push back on the purchase? He is the sole decision maker using personal capital, so he did not need to convince anyone. He says many people assumed he was nuts for paying so much for a .org domain, and that only time will tell if the capital was well allocated. ## Terms in this post - [Premium domain](https://gritbrokerage.preview.multisites.ai/glossary/premium-domain) - [.org](https://gritbrokerage.preview.multisites.ai/glossary/dot-org) ## Keep reading - [The Nitty Gritty - Interview with RagsToRiches.comIn this Nitty Gritty interview, Christopher explains why he bought RagsToRiches.com from Grit Brokerage for a cleaning business training course. He wanted a brandable, recognizable name separate from his current cleaning business. He already sees monthly traffic without marketing and found the process smooth.](https://gritbrokerage.preview.multisites.ai/post/the-nitty-gritty-interview-with-ragstoriches-com) - [The Nitty Gritty - Interview with Reggie.comIn this interview, the Reggie dog wellness brand explains upgrading from HelloReggie.com to Reggie.com through Grit Brokerage. The team wanted a domain that is easier to remember and share. After the move they saw more organic traffic and word of mouth customers, and Grit helped negotiate after a failed direct attempt.](https://gritbrokerage.preview.multisites.ai/post/the-nitty-gritty-interview-with-reggie-com) - [Grit Brokerage Discusses the Domain Acquisition of BrightWatch.com w/ CEO - Eric AronsonIn this Grit.org podcast transcript, BrightWatch CEO Eric Aronson explains why his physical security technology firm upgraded from getbrightwatch.com to brightwatch.com. He hired Grit Brokerage after failing alone, found the process faster than expected, and says the benefits will show over time.](https://gritbrokerage.preview.multisites.ai/post/grit-brokerage-discusses-the-domain-acquisition-of-brightwatch-com-w--ceo-eric-aronson) - [Grit Discusses Domain Acquisition of Alively.com w/ CEO - Andrew McConnellIn this Grit.org podcast transcript, Alively co-founder Andrew McConnell explains how the health and wellness marketplace chose its name and acquired Alively.com. He hired Grit Brokerage rather than negotiate himself, and Maureen Sullivan secured the domain in about three weeks. He calls the premium domain worth the investment.](https://gritbrokerage.preview.multisites.ai/post/grit-discusses-domain-acquisition-of-alively-com-w-ceo-andrew-mcconnell) - [Domain Sale Scams: How to Spot Fake Buyers, Appraisal Scams, and Fake EscrowIn a domain appraisal scam, a fake buyer says they will pay the appraised value, then asks you to buy an appraisal from a service they name. The buyer owns that service. You pay a fee and never hear from them again. A real buyer makes an offer and does not ask you to pay for anything first.](https://gritbrokerage.preview.multisites.ai/guides/domain-sale-scams) - [How to Buy a Domain Name That Someone Already OwnsYou buy a taken domain from its current owner, not from a registrar. Check if it is listed for sale, find the owner or their broker, make a short offer, agree on a price, and close through third-party escrow. A buy-side broker can do the outreach quietly for you.](https://gritbrokerage.preview.multisites.ai/guides/how-to-buy-a-domain-that-is-taken) ## Buying or selling a domain? Call, text or email. Responsiveness is our trademark, and a broker answers, not a form robot. [Talk to a broker](https://gritbrokerage.preview.multisites.ai/contact) [Call (442) 500-GRIT](tel:+1-442-500-4748)