--- title: "The Nitty Gritty - Interview with Reggie.com" description: "Interview with the Reggie team about upgrading from HelloReggie.com to Reggie.com through Grit Brokerage, and the traffic and brand benefits that followed." url: https://gritbrokerage.preview.multisites.ai/post/the-nitty-gritty-interview-with-reggie-com publisher: Grit Brokerage contact: https://gritbrokerage.preview.multisites.ai/contact offer: https://gritbrokerage.preview.multisites.ai/inquiry --- [Podcasts & interviews](https://gritbrokerage.preview.multisites.ai/blog?topic=podcasts-and-interviews) # The Nitty Gritty - Interview with Reggie.com In this interview, the Reggie dog wellness brand explains upgrading from HelloReggie.com to Reggie.com through Grit Brokerage. The team wanted a domain that is easier to remember and share. After the move they saw more organic traffic and word of mouth customers, and Grit helped negotiate after a failed direct attempt. By Grit BrokerageJun 8, 20223 min read ![Interview with Reggie, a dog wellness brand, about upgrading to Reggie.com](https://gritbrokerage.preview.multisites.ai/_astro/a53ed9_db9901a8188c4e9c9630c98ecaccb4d7.CJARzPyJ_Z1JXcMe.webp) Here at Grit Brokerage we offer a domain acquisition program, and we recently had a chance to interview one of our clients that upgraded their domain name. As domain brokers, we always enjoy getting to hear how our clients have put a premium domain to good use. We also know that by sharing a buyer’s story, it will help other brands understand the process and importance of upgrading their domain. Here is the interview with our client: **First, tell us about** [**reggie.com**](http://reggie.com/) **and what you do:** Reggie is a wellness brand for dog that sells vet-approved, all-natural soft chew supplements. **How did you know it was time to upgrade your domain and what domain did you move from?** We’d be eyeing [reggie.com](http://reggie.com/) since we launched the business and wanted to acquire it before we gained too much traction. We moved from [helloreggie.com](http://helloreggie.com/). **Please share with us the tipping point on how you knew it was time to start the process of upgrading?** The business started to see some traction and we were launching some new initiatives and felt it was the right time to acquire the domain. **What were there challenges you started facing where you knew it was time to change your domain?** We had to work with our developers to make sure we were prepared to shift over to the new domain once it was acquired. **Did you have experience in purchasing premium domains in the past or was this a new endeavor for you? Or when did you first learn the power of a premium domain?** I had limited experience with premium domains, mostly on the sales side as I previously was involved in a few transactions. I learned the power of a premium domain through my father’s ecommerce business. **How did you know that upgrading your domain was going to propel your company forward? For example, you knew a shorter domain would save money on marketing, or lead to capturing more traffic, or make it easier to remember and promote, etc.** We felt that upgrading our domain would make it much easier to remember and share and create more legitimacy for the brand. We also thought it would help reduce confusion with people thinking the brand was called Hello Reggie and not just Reggie. **Was there pushback internally or with the board on spending significant budget on a domain, and if so, then how was it overcome?** Fortunately our team and investors were fully on board with acquiring the domain. **From the time you purchased the domain until now, what are some of the benefits you have already seen? Any benefits from the upgrade that you weren’t expecting?** We’ve seen an increase in organic traffic and word of mouth customers. An unexpected benefit was some efficiencies on Google spend as less people need to google our brand to figure out the URL as they can just go to [reggie.com](http://reggie.com/) directly. **How was the process of buying the domain through Grit Brokerage?** **Did having a professional broker helped streamline the process?** The process with Grit Brokerage was great. We previously tried to acquire the domain ourselves directly from the seller without success. After working with Grit for a few weeks, they were able to help us negotiate a price for the domain and smoothly close the deal. Having a broker definitely helped streamline and made us more legitimate to the seller as we had a professional on our side. For more information on the Grit Brokerage acquisition program, you can find more information [here](https://gritbrokerage.preview.multisites.ai/for-sale). ! ## Questions this post answers ### Why did Reggie upgrade from HelloReggie.com? The team had eyed Reggie.com since launch and wanted to buy it before gaining too much traction. They felt the shorter domain would be easier to remember and share, add legitimacy, and reduce confusion about whether the brand was called Hello Reggie. ### What benefits did Reggie see after upgrading? The brand saw an increase in organic traffic and word of mouth customers. An unexpected benefit was some efficiency on Google spend, because fewer people need to search for the brand to find the URL and can go directly to reggie.com. ### How did Grit Brokerage help? The team had tried to buy the domain directly from the seller without success. After working with Grit for a few weeks, they negotiated a price and closed the deal. A broker also made the buyer more legitimate to the seller. ### What does Reggie sell? Reggie is a wellness brand for dogs that sells vet-approved, all-natural soft chew supplements. Its team and investors were fully on board with the purchase, and the company worked with its developers to prepare for the shift to the new domain. ## Terms in this post - [Premium domain](https://gritbrokerage.preview.multisites.ai/glossary/premium-domain) - [Domain name](https://gritbrokerage.preview.multisites.ai/glossary/domain-name) - [.com](https://gritbrokerage.preview.multisites.ai/glossary/dot-com) ## Keep reading - [The Nitty Gritty - Interview with Jean-Pierre, Clean.orgIn this Nitty Gritty interview, Jean-Pierre explains why he acquired Clean.org through Grit Brokerage. The site is not live yet, but aims to share tools and blueprints for a cleaner earth. He wanted stopping power, faced doubts about paying so much for a .org, and found Grit responsive and forthright.](https://gritbrokerage.preview.multisites.ai/post/the-nitty-gritty-interview-with-jean-pierre-clean-org) - [Grit Brokerage Discusses the Domain Acquisition of BrightWatch.com w/ CEO - Eric AronsonIn this Grit.org podcast transcript, BrightWatch CEO Eric Aronson explains why his physical security technology firm upgraded from getbrightwatch.com to brightwatch.com. He hired Grit Brokerage after failing alone, found the process faster than expected, and says the benefits will show over time.](https://gritbrokerage.preview.multisites.ai/post/grit-brokerage-discusses-the-domain-acquisition-of-brightwatch-com-w--ceo-eric-aronson) - [The Nitty Gritty - Interview with RagsToRiches.comIn this Nitty Gritty interview, Christopher explains why he bought RagsToRiches.com from Grit Brokerage for a cleaning business training course. He wanted a brandable, recognizable name separate from his current cleaning business. He already sees monthly traffic without marketing and found the process smooth.](https://gritbrokerage.preview.multisites.ai/post/the-nitty-gritty-interview-with-ragstoriches-com) - [Omorpho Discusses Domain Upgrade from .fit to .com with Grit BrokerageIn this Grit.org podcast episode, Grit Brokerage interviews Brandon Burroughs, Head of Digital at Omorpho, about upgrading from .fit to a .com. He covers spam filter problems with the non-.com name, the negotiation, and the lift in credibility and conversion rates after the move.](https://gritbrokerage.preview.multisites.ai/post/omorpho-discusses-domain-upgrade-from-fit-to-com-with-grit-brokerage) - [Grit Brokerage Discusses the sale of Maddox.com - with Mac SpillerIn this Grit.org podcast transcript, Mac Spiller of Maddox Industrial Transformer explains why the company upgraded from maddoxtransformer.com to Maddox.com. After his own outreach to the owner failed, he hired Grit Brokerage. The deal took about three months, with almost no dip in search traffic afterward.](https://gritbrokerage.preview.multisites.ai/post/grit-brokerage-discusses-the-sale-of-maddox-com-with-mac-spiller) - [Grit Brokerage reveals sales of RTB.com, CoolCats.com, DollarStore.com, and Wasserman.comIn this podcast episode, the Grit Brokerage team discusses the London Domain Summit they recently attended and several domain stories. These include RTBHouse upgrading its domain, CoolCats trimming its online brand, and entrepreneur Casey Wasserman acquiring his last name domain over a decade after his first inquiry.](https://gritbrokerage.preview.multisites.ai/post/grit-brokerage-reveals-sales-of-rtb-com-coolcats-com-dollarstore-com-and-wasserman-com) ## Buying or selling a domain? Call, text or email. Responsiveness is our trademark, and a broker answers, not a form robot. [Talk to a broker](https://gritbrokerage.preview.multisites.ai/contact) [Call (442) 500-GRIT](tel:+1-442-500-4748)