Why it matters
Reveal Day shows which extensions may come next and who plans to run them. Investors and brands read the list for strings tied to their names or industries. Brand owners may need to defend their marks, and domain owners may see new rivals for their keywords. The publication does not mean a string will launch. Many applications face objections or contention with other applicants. Common mistake: treating a revealed string as certain. Years may pass before names go on sale, and some strings never launch.
Source: icann.org
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