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Registration and DNS

Second-level domain (SLD)

The part of a domain name directly to the left of the top-level domain. In example.com, "example" is the second-level domain. It is the label a registrant actually chooses and registers.

Why it matters

The second-level domain is the part you buy, and it carries almost all the value in a sale. When people say they own a name, they mean this label plus its extension. A buyer of brand.com wants the word "brand" under .com, not under another extension. Extensions are separate products with separate owners. A common mistake is assuming owning the .com protects the same label in .net or .ai. It does not. Each combination is a different registration, and a different seller or buyer may hold it.

Source: datatracker.ietf.org

Read nextHow Much Is My Domain Worth? Domain Valuation Explained

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