Why it matters
A domain name is a brand asset as well as a technical address. Buyers use it for their website and email, so a weak name costs trust and traffic. Sellers hold it as property that can gain or lose value. Ownership is really a registration right, renewed with a registrar at a registry. For example, a startup may launch on a hyphenated name, then buy a cleaner .com once it has funding. A common mistake is to treat the name as owned forever. It lapses if the owner forgets to renew it.
Source: iana.org
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