Typo traffic

Why it matters

Brands buy common misspellings of their own name to catch typo traffic and block misuse. Third parties who register typos of someone else's brand can face a UDRP complaint. The value of typo traffic to an investor is low and often risky. Advertising income from it has fallen, and search engines handle misspellings better now. Common mistake: buying a typo name because it shows traffic in a report. If the visitors expect another company, a complaint can follow, and the traffic can vanish when the name is taken away.

Source: wipo.int