Why it matters
The UDRP lists examples of bad faith. These include registering mainly to sell the name to the mark owner for more than the cost of registration, blocking a mark owner from using its name, disrupting a competitor, or using the name to draw users by confusion. Both registration and use must be in bad faith. A domain bought for its generic meaning is not in bad faith just because the owner will sell it. A common mistake is writing an offer email that sounds like you bought the name to sell to a brand. Keep sales language neutral and open.
Source: icann.org
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