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Legal and disputes

Bad faith

The legal standard under the UDRP for abusive domain behavior. A complainant must show a domain was both registered and used in bad faith, such as targeting a trademark to profit or to harm.

Why it matters

The UDRP lists examples of bad faith. These include registering mainly to sell the name to the mark owner for more than the cost of registration, blocking a mark owner from using its name, disrupting a competitor, or using the name to draw users by confusion. Both registration and use must be in bad faith. A domain bought for its generic meaning is not in bad faith just because the owner will sell it. A common mistake is writing an offer email that sounds like you bought the name to sell to a brand. Keep sales language neutral and open.

Source: icann.org

Read nextDomain Names and Trademarks: UDRP, Cybersquatting, and How to Buy Safely

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