Rights or legitimate interests

Why it matters

A complainant must first show the owner lacks such a claim, and then the burden of production shifts to the owner. WIPO's overview says merely registering a dictionary word does not automatically create a right. The name must be genuinely used, or clearly meant for use, in line with its dictionary meaning and not to trade on a trademark. This matters to domain investors holding generic names. Common mistake: believing a generic word is always safe. Targeting a trademark owner with ads for its products can lose the case.

Source: wipo.int