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Legal and disputes

Common law trademark

A common law trademark is a right that comes from actually using a name in commerce, without a government registration. The right is limited to the area where the name is used.

Why it matters

Registration is not required to have a claim. A business with long use and a known name can sometimes rely on common law rights in a UDRP, but it must show that the name is known as a source of its goods. Descriptive terms face a higher bar. A common mistake is buying a name that matches a local brand and assuming no registration means no risk. Search the market and common law use, not only the USPTO.

Source: uspto.gov

Read nextDomain Names and Trademarks: UDRP, Cybersquatting, and How to Buy Safely

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