Why it matters
Registration is not required to have a claim. A business with long use and a known name can sometimes rely on common law rights in a UDRP, but it must show that the name is known as a source of its goods. Descriptive terms face a higher bar. A common mistake is buying a name that matches a local brand and assuming no registration means no risk. Search the market and common law use, not only the USPTO.
Source: uspto.gov
Read nextDomain Names and Trademarks: UDRP, Cybersquatting, and How to Buy Safely