Why it matters
A name's past can help or hurt. A clean history with real content may bring useful links. A history with spam, adult content or malware can cause trouble with email delivery and search engines. Before buying, check the Wayback Machine, backlink data and blocklists. This matters most for expired or drop-caught names. A common mistake is paying extra for a name's past traffic without checking what that traffic was. Spam links can be a liability. Also search for the old brand name, since a former owner may have trademark claims.
Source: archive.org
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