Why it matters
.co names are easy to confuse with .com. That can help a brand that wants a short address, and it can hurt through lost traffic when users add the missing m. Resale values are well below comparable .com names. A company that grows often upgrades to the .com. If you hold a .co that matches a taken .com, expect buyers to value it as a brand choice, not as a premium asset.
Source: registry.co
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