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Buying and selling

Hand registration

Hand registration, or hand reg, is when someone registers an available domain at standard registrar prices rather than buying it from another owner. The name was never taken.

Why it matters

Investors hand-register names they think a business will want later, for the cost of a registration fee. It is cheap, but most names never sell. Buyers who want a good name should know that a hand-registered name has no real price history, so the asking price is a guess. Sellers should compare yearly renewal cost to the chance of a sale. Common mistake: registering hundreds of weak names and paying renewals for years. A hand reg only has value if there is a buyer who needs the name.

Source: icann.org

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