Hyphenated domain

Why it matters

Hyphenated names are usually worth much less than the same name without the hyphen. People forget the hyphen when typing or saying the name aloud, and they send traffic to the unhyphenated owner. Many startups use one as a launch step, then upgrade later. Buyers should check that the plain version is not owned by a competitor or a rights holder. Common mistake: paying a high price for a hyphenated name because the clean one is taken. The gap in value is usually large.

Source: icann.org