What Is EMD (Exact-match domain)? Domain Glossary

Why it matters

EMDs can carry strong type-in traffic and clear meaning. Buyers value them for the instant relevance. Search engines no longer give a name a ranking boost just for matching a keyword, so value comes from branding and direct visits, not from an SEO trick. A common mistake is paying a premium for an EMD to rank faster. Pay for the brand and the audience it can reach, not for a shortcut that Google has reduced.

Source: en.wikipedia.org

Where we use this term

Do Domain Names Still Matter When People Search With AI?

Related terms

Keyword domain: A domain name that contains words describing a product, service, place or topic. It signals to people what the site is about, such as a name with "plumbing" or "loans" in it.
Generic domain: A generic domain is a name made of a common word or phrase that describes a thing, rather than a brand. Examples are cars.com or shoes.com. It is often called a dictionary or keyword domain.
Category-defining domain: A category-defining domain is a name made of the plain term for an industry or product, such as Insurance.com or Hotels.com. Buyers see it as the main address for that whole market.
Type-in traffic: Type-in traffic is visits that arrive when a person types a domain name straight into a browser. It does not come from search results, ads or links.
Brandable domain: A short, invented or lightly altered name that sounds like a brand, even though it is not a plain dictionary phrase. It is easy to say and spell, with no fixed meaning.

All 205 terms

Exact-match domain (EMD)

Why it matters

Where we use this term

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