Why it matters
Brandable names suit startups that want a unique name and clean trademark room. Examples follow the pattern of made-up words, blended words or odd spellings. Value is subjective, so prices vary widely and comparable sales are scarce. A buyer should test pronunciation, spelling and meaning in other languages. Sellers should show the name in a logo mockup or sample sentence. A common mistake is paying for a name that is hard to spell over the phone. If people must ask how it is spelled, the brand loses time. Run the radio test before buying.
Source: atom.com
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