What Is Keyword domain? Domain Glossary

Why it matters

Keyword domains are easy for customers to understand and can fit a local or niche business well. They also tend to be less brandable than invented names. Exact-match keyword names once gave strong search gains, but search engines no longer reward them that way. Value now comes from clarity and trust. Buyers should check that the keyword has real commercial demand. A common mistake is paying a premium for a keyword phrase nobody searches. Look at search volume, ad costs and comparable sales before making an offer.

Source: sullysblog.com

Where we use this term

Related terms

Exact-match domain (EMD): An exact-match domain is a domain that matches a search phrase or a product word exactly, such as a keyword plus the extension. Examples are cheapflights.com or insurance.com.
Generic domain: A generic domain is a name made of a common word or phrase that describes a thing, rather than a brand. Examples are cars.com or shoes.com. It is often called a dictionary or keyword domain.
Search volume: Search volume is the number of times people search for a term in a search engine over a set period, usually a month. Domain buyers use it to judge demand for a keyword name.
Cost per click (CPC): The amount an advertiser pays each time someone clicks an ad. In domains, a high CPC for a keyword suggests that businesses value customers searching for that term.
Brandable domain: A short, invented or lightly altered name that sounds like a brand, even though it is not a plain dictionary phrase. It is easy to say and spell, with no fixed meaning.

All 205 terms

Why it matters

Where we use this term

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