Why it matters
Brands spread by word of mouth, podcasts, and calls, so a name that fails the radio test loses visitors. Words with odd spellings, silent letters, or extra numbers fail. Say the name to a few people and ask them to write it. Buyers should run this test before paying for a brandable name. Sellers can use a pass as a selling point. Common mistake: loving a clever spelling and forgetting that customers will type the common spelling and land on a competitor.
Source: icann.org
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