Why it matters
Sell-side brokers focus on finding end users, meaning businesses that will use the name, not other investors. They research who could benefit, reach out quietly and set a realistic range. The fee is usually a percentage of the sale. Sellers should ask for the commission rate, the term of the agreement and whether the broker has exclusivity. A common mistake is expecting a broker to sell any name. Some names have no buyer at the seller's price.
Source: sedo.com
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