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Buying and selling

Wholesale sale

A wholesale sale is a domain sale to another investor or reseller instead of to the business that will use the name. Prices are lower because the buyer plans to resell at a profit.

Why it matters

Wholesale deals are fast and need little marketing. A seller who needs cash or wants to clear unwanted names may accept one. The buyer takes the sales risk and expects a margin, so prices sit well below what an end user might pay. A common mistake is accepting a wholesale offer for a name that has real end-user demand. Check who could use the name before you sell cheap. Selling a few names this way can also help fund renewals for better ones.

Source: en.wikipedia.org

Read nextHow to Sell a Domain Name: A Broker's Step-by-Step Guide

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