What Is Retail sale? Domain Glossary

Why it matters

Retail prices are usually much higher than wholesale prices because the buyer will use the name in a business and often can pay more. Retail sales take more work. They need outreach, negotiation, escrow and a longer wait. A seller who prices for retail but sells wholesale loses money. A buyer who expects a wholesale price from a retail seller wastes time. A common mistake is using investor sale prices to price an end-user deal. Match the price to the buyer type, and show how the name will help the buyer's brand.

Source: sullysblog.com

Related terms

Wholesale sale: A wholesale sale is a domain sale to another investor or reseller instead of to the business that will use the name. Prices are lower because the buyer plans to resell at a profit.
End user: In the domain aftermarket, an end user is a buyer who will use the domain for a real business or project. This differs from an investor or domainer who buys to resell.
End-user value: End-user value is what a domain is worth to a business that will use it, not to an investor who will resell it. It is also called retail value and is usually higher than wholesale.
Wholesale value: The price an investor or reseller would pay for a domain to resell it later. It is usually well below the price an end user would pay for the same name.
Asking price: The asking price is the amount a seller wants for a domain when it is listed or quoted. It is a starting point for negotiation, not a guaranteed sale price.

All 205 terms

Why it matters

Buying or selling a domain?