What Is End user? Domain Glossary

Why it matters

End users pay the highest prices because the name has direct value to their company. A domainer buying for resale pays a wholesale price. Sellers who find an end user can earn many times the investor price. Buyers should expect a real offer, not a flip price, when the seller knows the buyer is a funded company. Common mistake: assuming the end-user price is a fixed market value. It depends on what the name is worth to that one company, which is why outreach to the right company matters.

Source: escrow.com

Where we use this term

Related terms

Domainer: A domainer is a person or company that registers or buys domain names to resell them at a profit. Domainers also hold names for traffic or advertising income. The term is interchangeable with domain investor.
Wholesale sale: A wholesale sale is a domain sale to another investor or reseller instead of to the business that will use the name. Prices are lower because the buyer plans to resell at a profit.
Retail sale: A domain sale to an end user, such as a business that will use the name, at a price based on its value to that buyer. It is the opposite of a wholesale sale between investors.
End-user value: End-user value is what a domain is worth to a business that will use it, not to an investor who will resell it. It is also called retail value and is usually higher than wholesale.
Outbound domain sales: A sales method where the seller or broker contacts possible buyers directly instead of waiting for inquiries. It targets companies that fit the name, such as businesses that use the keyword.

All 205 terms

Why it matters

Where we use this term

Buying or selling a domain?