What Is End-user value? Domain Glossary

Why it matters

A company judges a name by its effect on revenue, trust, and marketing cost. A name that saves on ads or wins customers can justify a high price. Investors value the same name by what they can resell it for, which is lower. Sellers should aim for end users when the name is strong. Buyers should size their budget by the name's business value. Common mistake: using one fixed figure. The same domain can be worth ten times more to a funded company in the right industry than to the average buyer.

Source: escrow.com

Where we use this term

Related terms

Wholesale value: The price an investor or reseller would pay for a domain to resell it later. It is usually well below the price an end user would pay for the same name.
Retail sale: A domain sale to an end user, such as a business that will use the name, at a price based on its value to that buyer. It is the opposite of a wholesale sale between investors.
Domain appraisal: A domain appraisal is an estimate of what a domain is worth. It may come from an automated tool, using sales data and name features, or from a human expert who weighs buyer demand.
End user: In the domain aftermarket, an end user is a buyer who will use the domain for a real business or project. This differs from an investor or domainer who buys to resell.
Comparable sales (comps): Comparable sales, or comps, are recorded sales of similar domains. Investors and brokers use them to estimate what a name should fetch, as a real estate agent uses nearby home sales.

All 205 terms

Why it matters

Where we use this term

Buying or selling a domain?