What Is comps (Comparable sales)? Domain Glossary

Why it matters

Good comps match the extension, length, type of name and sale venue. Databases such as NameBio and the DNJournal sales chart collect public sales. Private sales often go unreported, so comps show only part of the market. A common mistake is using an unlike sale, such as a one-word .com to price a .net with two words. Use several close comps and adjust for the differences. Check the sale date too, because markets change.

Source: dnjournal.com

Where we use this term

Related terms

NameBio: NameBio is a searchable database of historical domain name sales. Buyers, sellers, and brokers use it to find comparable sales of similar names when they set or check a price.
Reported sale: A domain sale whose price has been made public, often through industry sales lists such as DNJournal. Many private sales never become public, so reported sales are only part of the market.
NDA sale: An NDA sale, or unreported sale, is a domain sale whose price and buyer are kept private by agreement. The sale does not appear in public sales databases.
Domain appraisal: A domain appraisal is an estimate of what a domain is worth. It may come from an automated tool, using sales data and name features, or from a human expert who weighs buyer demand.
Wholesale value: The price an investor or reseller would pay for a domain to resell it later. It is usually well below the price an end user would pay for the same name.

All 205 terms

Comparable sales (comps)

Why it matters

Where we use this term

Buying or selling a domain?