What Is NameBio? Domain Glossary

Why it matters

NameBio says its database holds more than three billion dollars in sales. It shows reported sales from auctions and marketplaces, with prices and dates. It is the main public tool for comparable sales. Its data has limits: private deals under NDA are missing, and old sales may not match today's market. Use sales of names that are close in length, type, and extension, and from recent years. Common mistake: treating the highest sale in a category as the expected price. Look at the median and at how many similar names failed to sell.

Source: namebio.com

Where we use this term

Related terms

Comparable sales (comps): Comparable sales, or comps, are recorded sales of similar domains. Investors and brokers use them to estimate what a name should fetch, as a real estate agent uses nearby home sales.
Reported sale: A domain sale whose price has been made public, often through industry sales lists such as DNJournal. Many private sales never become public, so reported sales are only part of the market.
NDA sale: An NDA sale, or unreported sale, is a domain sale whose price and buyer are kept private by agreement. The sale does not appear in public sales databases.
Domain appraisal: A domain appraisal is an estimate of what a domain is worth. It may come from an automated tool, using sales data and name features, or from a human expert who weighs buyer demand.
EstiBot: EstiBot is an automated domain appraisal tool that gives an estimated value for a domain name. Investors and buyers use it as a quick first check, not as a final price.

All 205 terms

Why it matters

Where we use this term

Buying or selling a domain?