What Is NDA sale? Domain Glossary

Why it matters

Many large deals close under NDA, so public data understates the real market. Buyers who want secrecy, such as public companies, ask for it. For sellers, an NDA sale can still bring a high price but cannot be used as a public comparable. Common mistake: using only reported sales to set a price. Public lists such as NameBio only show what owners choose to report. Brokers see private data and can judge where the real market sits, which is often higher than public figures.

Source: namebio.com

Where we use this term

AI.com Sold for $70 Million: The Stealth Acquisition Playbook

Related terms

Reported sale: A domain sale whose price has been made public, often through industry sales lists such as DNJournal. Many private sales never become public, so reported sales are only part of the market.
Non-disclosure agreement (NDA): A non-disclosure agreement is a contract that stops parties from sharing confidential information. In domain deals, it keeps the buyer's identity, the price, or the project plan private.
NameBio: NameBio is a searchable database of historical domain name sales. Buyers, sellers, and brokers use it to find comparable sales of similar names when they set or check a price.
Comparable sales (comps): Comparable sales, or comps, are recorded sales of similar domains. Investors and brokers use them to estimate what a name should fetch, as a real estate agent uses nearby home sales.
Stealth acquisition: A purchase where the buyer's identity is kept from the seller, usually through a broker or an intermediary company. It is used so the seller does not raise the price after learning who wants the name.

All 205 terms

Why it matters

Where we use this term

Buying or selling a domain?