What Is Domain authority? Domain Glossary

Why it matters

Sellers sometimes advertise a high domain authority on aged domains. Moz says DA is not a direct Google ranking factor. Other tools publish similar scores under other names. The numbers can be useful as a rough link-profile signal but are easy to inflate with spammy links. A common mistake is paying extra for a score. Check the actual backlinks, the history and any penalties before you pay for an aged domain.

Source: moz.com

Where we use this term

Expired Domain Names: The Complete Guide

Related terms

Backlink profile: A backlink profile is the set of links from other websites that point to a domain. Search engines and SEO tools use it to judge the reach and trust of a site.
Domain age: How long ago a domain was first registered. Google's John Mueller has said domain age by itself does not help search rankings, though a name's history can still matter.
Domain history: The record of how a domain was used before, including past websites, owners, links and any penalties. Tools such as the Wayback Machine show old versions of a site.
Wayback Machine: The Wayback Machine is a free archive of past web pages run by the Internet Archive. It lets you see what a website looked like at earlier dates.
AEO / GEO: AEO and GEO mean answer engine optimization and generative engine optimization. They are efforts to make content get cited in AI answers from tools like AI Overviews and chatbots.

All 205 terms

Why it matters

Where we use this term

Buying or selling a domain?