(442) 500-GRITTalk to a broker
Talk to a brokerCall (442) 500-GRIT

Is it for sale, or have we sold it?

Type a domain, part of a name or a topic. Press Esc to close.

Branding and SEO

Rebrand

A rebrand is a change to a company's name, look, or identity. When the name changes, the company often needs a new domain, which can drive a domain purchase.

Why it matters

A rebrand is a common trigger for buying a premium domain. Moving to a new domain needs care: Google advises server-side 301 redirects from old URLs to new ones, a Change of Address submission in Search Console, and keeping redirects for at least a year. Sellers of the new name should know a buyer may have a firm launch date. Buyers should secure the domain before announcing the new brand, or the price may rise. Common mistake: announcing the name first. Owners who see the news can raise their ask.

Source: developers.google.com

Read nextWhen Should a Startup Upgrade to a Better Domain Name?

Where we use this term

Buying or selling a domain?

Call, text or email. Responsiveness is our trademark, and a broker answers, not a form robot.

Talk to a broker Call (442) 500-GRIT