Why it matters
Geo names help a local business look established and match how customers search. Value depends on population, commercial activity, and whether the place name has other uses. Sellers should know that city names alone can be tied to government or tourism groups. Trademark risk is low for plain place names but not zero. Common mistake: paying a premium for a small town name with no buyers. Check search volume and the number of local firms that could use the name.
Source: icann.org
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