Why it matters
Many unused domains show a parked page. Some earn small ad income. For a seller, a for-sale lander is better, since it tells visitors the name can be bought and gives a way to contact the owner. Buyers who find a parked page should not assume the owner is gone. A page with a price and an offer form means the owner is open to talks. A common mistake is leaving a parked page full of ads for unrelated or risky topics, which can hurt a name's image. Keep the page clean and professional.
Source: sullysblog.com
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